Design management is a field of inquiry that uses project management, design, strategy, and supply chain techniques to control a creative process, support a culture of creativity, and build a structure and organization for design.

Do you have a passion for creative design and an interest in the business world?

Do you get inspired by the creative process and jump at the chance to plan and lead projects that make an impact?

Put your best foot forward as a future design manager with Design Management Program from Strategic Axis.

Our program is the only program of its kind in the region.

On a deeper level, it seeks to link design, innovation, technology, management, and customers to provide competitive advantage across the triple bottom line: economic, social/cultural, and environmental factors.

The scope of the program ranges from the tactical control of corporate design functions and design agencies, including design operations, staff, methods, and processes—to the strategic advocacy of design across the organization as a key differentiator and driver of organizational success. It includes the use of design thinking—or using design processes to solve general business problems.

It is the art and science of empowering design to enhance collaboration and synergy between “design” and “business” to improve design effectiveness.

You can serve as a strategic bridge between the creative and business worlds.

Through our course, we offer you the unique opportunity to study design in the broader context of entrepreneurship and management.

As the premier institution in the region, we’ll give you the practical knowledge, the technical skills that you’ll need to launch an exciting career as a design manager.

A degree in design management offers you an array of exciting career opportunities, from working in a client service department within an organization as you oversee efficiently executed projects from concept to execution, to working with event managers to plan and promote events and productions.

You might be interested in Change Management and Advanced Sales Skills course as a next step.

This course allows you to apply for an international certificate from DMI.

YOU WILL LEARN HOW TO

The scope of design management ranges from the tactical management of corporate design functions and design agencies, including design operations, staff, methods, and processes—to the strategic advocacy of design across the organization as a key differentiator and driver of organizational success. It includes the use of design thinking—or using design processes to solve general business problems.

As leading practitioners of design management and design leadership, you will be actively engaged in design thinking and manage the industrial design, graphic design, service design, environment design, brand identity, fashion design, interface design, interior design, experience design, architecture, and engineering.

The objective of design management is to develop and maintain an efficient business environment in which an organization can achieve its strategic and mission goals through design.

IMPORTANT COURSE INFORMATION

Participants who fully attend this course and complete the test on the last day will receive a Strategic Axis Professional Certificate (SAPC). SAPC certificates are regionally recognized and can be quite valuable when applying for more senior roles within the organization or outside.

Additionally, Participants could be awarded DMI  – Design Management Institute Certificate and Membership based on certain conditions.

COURSE OUTLINE

• Extended definition
• Defining quotes
• Definition of related terms
• Design
• Management
• Design leadership
• History

Module 2: Business

• Managing product aesthetics and corporate design
• Managing design systematically
• Managing design as a strategic asset
• Managing design for innovation
• The notion of the term “design management.”
• Politics
• Promotion and conference
• Education
• Research

Module 3: Different types of design

• Product design management
• Brand design management
• Service design management
• Business design management
• Engineering design management
• Urban design management
• Architectural management

Module 4: Operational Management

• Value for business
• Relation to other disciplines and departments
• Hierarchy
• Role and responsibility
• Design Policy